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The Crow & the Pitcher / One Quarter at a time

Writer's picture: EditorialEditorial

Updated: Nov 17, 2024

How to insulate your P&L and take things one quarter, one month, one week at a time during a funding winter.


Once upon a time, during a sweltering summer, a thirsty crow found himself wandering across a barren land, searching desperately for water. The sun beat down mercilessly, and the ground was parched and cracked. Just as the crow was about to give up, he spotted a tall clay pitcher glinting in the distance. With newfound hope, he flew over and perched on its rim, peering eagerly inside.

To his disappointment, he saw only a small amount of water at the bottom of the pitcher, well beyond the reach of his beak. He tried tipping the pitcher over, but it was far too heavy. Undeterred, he racked his brain, determined to find a way to quench his thirst.

As he pondered, his eyes fell on the ground around him, littered with small pebbles. An idea struck him: if he dropped enough pebbles into the pitcher, the water might rise to a level he could reach. One by one, he picked up the pebbles in his beak and dropped them into the pitcher. Slowly, as each pebble displaced the water, the level inched higher and higher. After a painstaking effort, the water finally rose to the brim, and the crow drank his fill, saved by his resourcefulness and patience.


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